LightHouse

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Staying ahead of the curve when it comes to consumer insights, marketing innovations and advancements in management practices is something we are passionate about. Here are just some of the books and articles we're reading that help us better understand today's ever-changing world of marketing and advertising.

The Truth About the 100 Biggest Branding Mistakes of All Time
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Building Assets in the Information Society
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Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout
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Branding Style from Armani to Zara
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8 Principles for Achieving Brand Leadership in the 21st Century
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How to Create Uncontested Market Space and Make Competition Irrelevant
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Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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How the Best Brands Keep it Simple and Succeed
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A successful business strategy enables managers ...
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The New Paradigm for Connecting Brands to People
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How to Find and Execute Your Company's Next Big Growth Strategy
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The Principles of Cultural Branding
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The Marketing Faculty of the Kellogg School of Management
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Concepts, Tools, and Frameworks for Practitioners
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How to Create, Win and Dominate Markets
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Unleashing the Power of Storytelling to Create a Winning Marketing Strategy
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Capitalizing on the Value of a Brand Name
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Measuring, Making, and Managing Brand Success
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Building, Measuring, and Managing Brand Equity
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Brand language is varied, misunderstood, and abused ...
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Tactics, Tools, and Strategies for Business Success
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How to Use Everyday Ingenuity to Solve Problems Big And Small
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