About Moët & Chandon
Moët has been the champagne of cinema for nearly a century, capturing the imagination of cinema's brightest stars almost as soon as the film industry was born.
Wine & Spirits
WHAT WE DID
Value Discipline model
Moët & Chandon / a global brand strategy
Strengthen the Moet & Chandon brand image, align with their cinema platform, and grow the overall champagne business by recruiting younger audience to the category.
Penetrate the "in the night" segment and develop a new journey throughout the night.
Lighthouse defined a new brand strategy with a consumer centric approach. We developed several concepts around consistent and compelling consumer experiences.