LightHouse

About Moët & Chandon

Moët has been the champagne of cinema for nearly a century, capturing the imagination of cinema's brightest stars almost as soon as the film industry was born.

SECTOR
Wine & Spirits

WHAT WE DID
Value Discipline model
Brand strategy
Brand experience

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Moët & Chandon / a global brand strategy

  • Moët et Chandon by Lighthouse
  • Moët et Chandonby Lighthouse
  • Moët et Chandon by Lighthouse
  • Moët et Chandonby Lighthouse

OUR ROLE

Strengthen the Moet & Chandon brand image, align with their cinema platform, and grow the overall champagne business by recruiting younger audience to the category.

CHALLENGE

Penetrate the "in the night" segment and develop a new journey throughout the night.

SOLUTION

Lighthouse defined a new brand strategy with a consumer centric approach. We developed several concepts around consistent and compelling consumer experiences.