ABOUT Larrivet Haut-Brion
Château Larrivet Haut-Brion is a family-owned estate that produces wine from the appellation Pessac-Léognan. It is located in one of the most re- nowned and competitive wine regions in the world – the French region of Bordeaux.
Wine & Spirits
WHAT WE DID
Larrivet Haut-Brion / Developing market intelligence and consumer understanding
Build a communication platform centered around a strong concept and a key visual that would allow the brand to differentiate itself in a very homogenous wine industry.
Understand close-knit relationships between wine traders and brokers and wine makers to uncover and define new levers to increase sales and incidentally brand awareness.
Lighthouse developed client segmentation that allowed Larrivet Haut-Brion to target selected key audiences with a new communication strategy.