LightHouse

ABOUT Larrivet Haut-Brion

Château Larrivet Haut-Brion is a family-owned estate that produces wine from the appellation Pessac-Léognan. It is located in one of the most re- nowned and competitive wine regions in the world – the French region of Bordeaux.

SECTOR
Wine & Spirits

WHAT WE DID
Environmental Assessment
Consumer Segmentation

back

Larrivet Haut-Brion / Developing market intelligence and consumer understanding

  • Larrivet Haut-Brion by Lighthouse
  • Larrivet Haut-Brion by Lighthouse
  • Larrivet Haut-Brion by Lighthouse

OUR ROLE

Build a communication platform centered around a strong concept and a key visual that would allow the brand to differentiate itself in a very homogenous wine industry.

CHALLENGE

Understand close-knit relationships between wine traders and brokers and wine makers to uncover and define new levers to increase sales and incidentally brand awareness.

SOLUTION

Lighthouse developed client segmentation that allowed Larrivet Haut-Brion to target selected key audiences with a new communication strategy.