LightHouse

ABOUT KERASTASE

Kérastase is the professional luxury hair treatment institute – a brand developed under the professional products division of the L'Oréal Group. Since 1964, Kérastase has been creating new haircare services developed with the most advanced formulas designed for both men and women to enhance the natural beauty of the hair.

SECTOR
Beauty & Cosmetics

WHAT WE DID
Brand strategy
Brand experience

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Kerastase /

  • Kerastase by Lighthouse
  • Kerastase by Lighthouse
  • Kerastase by Lighthouse
  • Kerastase by Lighthouse
  • Kerastase by Lighthouse

OUR ROLE

Develop relationship marketing strategy to enhance customer retention and satisfaction.

CHALLENGE

Communicate the benefits of the new NUTRITIVE range and to generate additional traffic to Kérastase's main distribution channel - hair salons.

SOLUTION

Lighthouse defined a new relationship between the brand, hair salons and customers. We also created and developed a customer brochure as one of the new applications in the program.