Kérastase is the professional luxury hair treatment institute – a brand developed under the professional products division of the L'Oréal Group. Since 1964, Kérastase has been creating new haircare services developed with the most advanced formulas designed for both men and women to enhance the natural beauty of the hair.
Beauty & Cosmetics
WHAT WE DID
Develop relationship marketing strategy to enhance customer retention and satisfaction.
Communicate the benefits of the new NUTRITIVE range and to generate additional traffic to Kérastase's main distribution channel - hair salons.
Lighthouse defined a new relationship between the brand, hair salons and customers. We also created and developed a customer brochure as one of the new applications in the program.