LightHouse

ABOUT INNOVATIVE OPTIONS MANAGEMENT

Innovative Options Management, LLC is a Miami-based investment firm with over $100 million in assets under management. The firm trades equity index options using its Statistical Volatility Arbitrage strategy. Innovative Options Management is a unique hedge fund invested in alternative investments with a proven ability to generate returns on a consistent basis with innovative financial solutions.

SECTOR
Financial services

WHAT WE DID
Brand identity

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Innovative Options Management / Creating a new brand identity

  • IOM by Lighthouse
  • IOM by Lighthouse
  • IOM by Lighthouse

OUR ROLE

Create a new brand identity.

CHALLENGE

Develop brand essence with a central brand idea and determine key elements for the communication platform & program.

SOLUTION

Lighthouse defined a positioning statement including target core positioning, support and brand-customer relationship. We further developed a new brand identity and created a marketing presentation.