ABOUT Calvin Klein
Calvin Klein is a designer fashion label – one of the most recognized fashion brands in the world and—with more than $5 billion in annual sales—also one of the most profitable. The business continuously expand and establish lucrative licensing deals for jeans, underwear, fragrance, home products, and eyewear.
WHAT WE DID
Calvin Klein / sponsorship with Nikki Beach
Bring together two recognized brands that share the same values around luxury, lifestyle and entertainment.
Capitalize on Calvin Klein's existing communication guidelines to promote its new swimwear collection through Nikki Beach sponsorship platform.
Lighthouse defined and activated a sponsorship program in two Nikki Beach emblematic locations – Marbella and St Tropez.