Braun is a premium German brand for electrical appliances. Its goal is to design the products with details that make a difference in people's lives, to bring consumers experiences to life in the "Braun moment." This idea is summarized in its brand line "Designed to make a difference."
WHAT WE DID
Global communication platform
Braun / a new global communication platform
Accelerate consumer demand for Braun Thermoscan® thermometer by developing an innovative, engaging and premium consumer communication platform.
In light of new technologies and enhanced marketing pressures, Braun Thermoscan® needed to restate its brand as the pioneer in ear thermometry.
Lighthouse delivered a communication campaign concept including tactical deployment and adaptations that reinforces:
- Braun's endorsement by doctors (thermometer most used by doctors)
- Its modern design
- The trust modern mothers put into Braun's thermometer