LightHouse

ABOUT BRAUN

Braun is a premium German brand for electrical appliances. Its goal is to design the products with details that make a difference in people's lives, to bring consumers experiences to life in the "Braun moment." This idea is summarized in its brand line "Designed to make a difference."

SECTOR
FMCG

WHAT WE DID
Global communication platform

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Braun / a new global communication platform

  • Braun by Lighthouse
  • Braun by Lighthouse
  • Braun by Lighthouse

OUR ROLE

Accelerate consumer demand for Braun Thermoscan® thermometer by developing an innovative, engaging and premium consumer communication platform.

CHALLENGE

In light of new technologies and enhanced marketing pressures, Braun Thermoscan® needed to restate its brand as the pioneer in ear thermometry.

SOLUTION

Lighthouse delivered a communication campaign concept including tactical deployment and adaptations that reinforces:
- Braun's endorsement by doctors (thermometer most used by doctors)
- Its modern design
- The trust modern mothers put into Braun's thermometer