Qatar Ag

Creating a corporate website

Situation

qatar Ag is an emerging player in the global automotive industry. Their vision is to build an industrial automotive cluster in Qatar by 2020, which is in line with the State's goal of diversifying the economy and creating knowledge-based industries. The main focus of qatar Ag is to succeed in their high-priority global projects that leverage Qatar's industrial and financial strengths.

Tasks

qatar Ag had to be in direct contact with OEM's (Original Equipment Manufacturers) from around the world along with potential investors from both Qatar and the international market. To achieve its goal, qatar Ag needed a corporate website showcasing its vision and its mission to target audiences, including international companies, government agencies, international investors and other strategic partners.

Actions

We first analyzed the current situation and the potential future of the automotive industry. By doing so, we could challenge some of the key messages and the overall company positioning statement "Driving force in the automotive industry". We defined the tone of the writing for the website (and all subsequent marketing materials) to be smart, confident and business-like. We also defined the web architecture with a more simplified navigation bar directed to key sections.

Results

An efficient & creative website that allows qatar Ag to reach its business goals and to promote effectively its new venture to various targeted audiences.

What we did

• Brand Identity